Category: 
Review

Public media and AI: the Western Balkans between progress and challenges

23 January 2026

Are public broadcasters in the Western Balkans ready to face the challenges of artificial intelligence?
A recent study highlights the emergence of basic institutional and ethical frameworks, but shows that digital transition and AI governance remain inadequate.

An article by Aleksandar Samardjiev  on Osservatorio Balcani Caucaso.

Photo credits: Heute.at | Attribution 4.0 International